Ready, Fire, IM! – The "Ready, Fire, Aim" Approach to Internet Marketing!

[Q&A] Just what the heck is Internet Marketing and can you REALLY make money online?

Yee Shun Jian

One of the most common questions I get asked is…

Just what the heck is Internet Marketing and can you REALLY make money online?

Well, today, I’m going to share with you my answer to this question and hopefully help clear the mystery for you. This basic knowledge will also help you build a good, STRONG foundation in Internet Marketing for us to discuss more advanced level stuff in future…

Now, the best definition of Internet Marketing I’ve come across is this one by Frank Kern:

“Internet Marketing is using the internet to deliver the right message about an excellent product to the right people at the right time

Let’s break it down…

Using the Internet:

Internet Marketing differs from traditional marketing in that we are leveraging on the power of the internet to get our message out.

Traditional marketing relies heavily on expensive TV ads, newspaper ads , magazine ads, billboards, brochures, direct mail and telemarketing etc.

This is in contrast to internet marketing where we are making use of pay per click ads (e.g. Google ads, Facebook ads) which allow us to measure advertising ROI (return-on-investment) more accurately and effectively, social media marketing (Facebook, Twitter), webinars and email marketing etc.

Deliver the Right Message:

What and how you communicate to prospects will make the difference between making a sale and… losing their interest. You want to highlight benefits instead of features. You want to make sure you have a Call to Action so they know what you want them to do. It’s things like that that are going to make THAT difference I just talked about.

An Excellent Product:

This goes without saying. You MUST be promoting EXCELLENT products. If you promote crap, not only will you lose your prospects and customers, you’re going to get negative word-of-mouth that’s going to affect your entire online business!

High commissions doesn’t necessarily equate to an excellent product. Review the product for yourself. Is it something you would endorse, even if you do not make a single cent doing it?

Right People:

Know who you’re targeting. For example, if you are trying to help golfers improve their scores, you won’t be recommending the latest autographed football to them, right? (Unless of course, you have done a survey and found that most of the readers who read your golf blog and subscribers who sign up for your golf newsletter are also into football)

Right Time:

Timing is everything. Repeat after me… Timing is everything. Most marketers get things backwards… They try to promote/sell before they’ve delivered MASSIVE Value and built up their credibility and a trusting relationship between them and their target audience. They do not take the time to find out what their readers and subscribers need first. That’s why they fail to get the opt-in. That’s why they fail to make the sale.

Now to answer the second part of the question… Can you REALLY make money online?

The answer is a resounding YES. I’m NOT speaking to you from the point of view of an observer. I’m speaking to you from the point of a practitioner who has already made 6 figures purely from doing marketing on the internet.

Just go download my “How I made S$138,255.80 in passive internet income during the last recession” eBook right NOW if you haven’t done so (It’s worth US$47 but you can get it for FREE for a limited time). I’ve included pictures of some of the biggest cheques I’ve received as an internet marketer. I also have a lot of friends who run successful online businesses.

The important thing to note is that Internet Marketing is not a “get-rich-quick” scheme. If you come into it from that angle, you’re very unlikely to succeed because you’re going to give up at the slightest sign of obstacles.

And you must also be willing to invest in your Internet Marketing education. I’ve personally invested over $20,000 in personal development, internet marketing and wealth creation seminars and courses and as you can see, it has already paid off multiple folds. I believe the wisest decision I’ve ever made is investing in my education and mindset.

Now if you’re interested to build a successful online business and you also believe in investing in your Internet Marketing education, I STRONGLY encourage you to check out this Internet Marketing Training Program:

Wealthy Affiliate University

I’ve been a member since 2008 and suffice to say, there’s a reason why I’ve stayed on for so long! (I’ll let you discover THAT reason for yourself =P)

Alright… Talk to you again soon… Feel free to send me your Internet Marketing questions through my blog. Take care and have an awesome day =)

To Your Online Success,
Yee Shun-Jian
Passive Internet Income Success Coach
ReadyFireIM.com
WealthyAffiliateU.com

February 5, 2012   No Comments